Zurich, Switzerland –Trickyboo opens virtual doors in America. Headquarterd in Zurich, Trickyboo sells whimsical iron-on alphabet letters that stand alone or can be applied onto t-shirts, cushions, name banners and aprons that appeal not only to children but to adults too. Trickyboo also has a collection of adorable baby name banners, cushions and aprons. The company was contacted by a US distributor in September 2010. “Our business was ready to expand to the US market”, said founder, chief designer and owner Helen Weber.


In August, a new website with Trickyboo products was launched. The products and online store immediately caught the eye of the local newspaper in Santa Barbara, California who published a story about this on August 17, 2011. “We are very excited to enter the American market and we hope that this will increase our company’s visibility and sales”, said owner Helen.


Helen and her husband and co-founder Rene have been slowly and passionately growing their business since 2000. They now have a presence online as well as representation in several shops in Switzerland and England. Recently, the company signed a contract with new business partner Malena Russell, a well-respected artist/designer in the embroidery field.  “Our first embroidery iron-on collection is being produced as we speak” said Helen.


Trickyboo will also expand the alphabet letter collection with six new capital letters series in October of 2011. Helen enthused, “I’m excited about the whole collection: I believe the baby girl pink letters as well as the baby boy blue letters will do very well; I find them unique and very adorable. New and exciting developments are happening and our company is growing steadily – it has been a very interesting venture!”


You can visit the store online at www.trickyboo.ch  or the American website at www.tricky-boo.com.